Are front-end development and MVP builds really included?+
Yes. Every partnership includes front-end development and scoped working MVP builds, without a separate development service fee. Builds use your agreed production capacity alongside design and marketing. A whole product is not promised within a single billing month.
What counts as a working MVP?+
A focused first version with agreed user journeys and working functionality. We define the required data, authentication, integrations, deployment and acceptance criteria before committing to the build. A front-end prototype is identified as a prototype, not presented as a complete product.
Do we need to start with Figma files?+
No. We can start with working code when the direction is clear, or use design files when exploration will help. Both routes include design decisions, review, responsive implementation and testing.
How does production capacity work?+
We agree a prioritised queue and explicit scope, including concepts, variations, pages, flows and review rounds. Focus and Growth have one active production priority; Scale has two. Growth covers a broader journey, not twice the build capacity. Ongoing campaign management is accounted for separately in the agreed scope. Embedded capacity is defined individually.
What happens in the first month?+
We review your offer, existing work and measurement, agree priorities, and begin the first campaign improvement or build milestone. Setup, tracking and builds use the agreed delivery capacity. The roadmap makes that trade-off visible before work begins.
What costs sit outside the monthly fee?+
Ad spend, hosting, paid APIs and other third-party services are separate and agreed with you. Full rebrands, substantial website programmes, organic social management and sales operations are not automatically included. We define the scope before work begins.
Which partnership should we choose?+
Start with the work you need owned, current marketing activity and the capacity your team needs. Revenue provides context but does not determine the plan on its own. We also consider margins, media budget, customer data and your approval process.
How are terms and outcomes agreed?+
The proposal sets scope, delivery capacity, milestones, review rounds, billing, engagement length and notice terms. We agree how to measure progress. Sales also depend on your offer, market and follow-up; the monthly fee is not a revenue guarantee.