Signups struggle to reach value
New users need help completing setup or their first useful task. We use available feedback to identify the steps and states to redesign.
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Product UX
Make the first useful product action easier to reach.
For AI and SaaS teams working on onboarding, activation or a difficult core task. We map the journey, design the interface and its failure states, and prepare a prototype and handoff your product and engineering teams can review.
Send an enquiry to the studio, or book a discovery call from our contact page.
For AI & SaaS teams · Selective Web3 projects
Start here when
Signups struggle to reach value.
Core deliverable
Task flow
Agree before starting
Scope, review rounds, decision owner and how to judge progress.
Is this the right starting point?
A focused engagement for teams with a defined offer and someone ready to make decisions. Selective Web3 projects need a clear product use case and claims supported by evidence.
The product has grown unevenly
New features have been added over time and navigation no longer reflects how people use the product.
Teams need a design direction
Product and engineering need a shared model of states and behaviour before implementation starts.
Design the whole task, including the exceptions.
Review three states in a product flow.
The starting state explains the task and what information is needed before a person commits.
Illustrative workflow, not a client project.
Illustrative service example, not a client project or performance result.
What needs to change.
A feature can be technically complete yet hard to use when its navigation, labels, empty states and error paths were decided one screen at a time. The user sees the gaps as one broken task.
A task people can follow
Organise the flow around a defined user goal, with clear choices and a recognisable completion state.
Exceptions considered early
Include empty, loading, permission and error states in the design discussion before implementation.
Less ambiguity at handoff
Document behaviour and open questions so engineering can distinguish intended interactions from unresolved decisions.
These are the aims of the work. Business results depend on the offer, implementation and how the work is used.
Decisions before production.
Agree these points early so the work has a clear basis for review.
What is the user trying to finish?
Define the task and success state in the user's terms, then identify the information needed at each decision.
Where can the path branch or fail?
Map permissions, empty states, validation, errors and recovery before treating the happy path as finished.
What belongs in the interface?
Decide which choices need explanation, which can use defaults, and which actions should be reversible.
Make the first useful product action easier to reach.
Design onboarding and core workflows that help people reach value after they sign up.
What you take away.
Agree the deliverables and formats before work begins. Each one has a job in the path from first impression to action.
Task flow
A map of entry, decisions, exceptions and completion for the selected workflow.
Prototype and screen states
A reviewable interaction model that includes the important branches, not just final screens.
Behaviour notes
Labels, validation, transitions and unresolved questions for the team implementing the experience.
Areas the scope can cover
- User tasks and flow mapping
- Information architecture
- Interaction and state design
- Wireframes and prototypes
- Interface design
- Design handoff
The handover we agree
- Task and flow map
- Information structure
- Wireframes or prototype
- Designed screens and states
- Implementation notes
We define the workflow, platform, research inputs, prototype fidelity and handoff format together. User recruitment, extensive research, development and product ownership are separate scopes.
How the work moves.
Each stage has a purpose and a review point. Open a stage to see what we check together.
01
Frame the task
Agree which user and workflow matter, what is known, and which constraints cannot change.
At the review
Define the user, task and completion state. Review existing feedback and separate observed problems from assumptions.
02
Map the journey
Lay out entry points, decisions, alternate routes, errors and completion states.
At the review
Walk through entry, decisions, permissions and recovery paths with product and engineering before refining screens.
03
Design the interaction
Prototype the structure and behaviour, then refine the interface around the agreed path.
At the review
Use a prototype to inspect key states and transitions. Plan user testing separately if evidence from participants is needed.
04
Prepare the handoff
Document screen states, component behaviour and open decisions for the implementation team.
At the review
Review the screen inventory and behaviour notes with developers. Mark unresolved decisions and implementation constraints explicitly.
Define progress before production.
Choose the evidence that can guide the next decision. These are review criteria for your project, not claimed results.
Define what activation means
Choose the first useful task for this workflow, not simply a signup. Use existing feedback and available funnel data to identify where users need help.
Validate the task and its exceptions
Review the prototype with product and engineering, including errors and recovery. User testing needs explicit scope; post-release completion data belongs to your implementation and measurement team.
A clear way to work together.
Product and engineering review the flow together before interface polish. A prototype makes the decisions reviewable; feedback from actual users requires a separately agreed testing plan.
Bring the context
The product context, target workflow, existing screens, design system and available user feedback. Include technical constraints and the implementation owner.
AI-assisted exploration, reviewed by people
Use AI to organise approved inputs, draft alternatives and explore directions. Check the facts, design and usefulness against the brief. Agree data use and review points before work begins.
Make feedback usable
Nominate a decision-maker and combine feedback from your team. Review against the brief, record approvals and agree any new scope before continuing.
Questions before we start.
Connected services.
Where does the product become difficult to use?
Describe the user, the task and the point where the experience breaks down.
Prepare your project briefSend your priorities to the studio. Scope and fees are agreed before paid work begins.