darbakBRAND IDENTITY / DIGITAL PRODUCT

Every delivery.
A clear way forward.

A connected identity and dispatch experience for the people coordinating last-mile retail deliveries.

Dubai–Sharjah / United Arab Emirates

PROJECT: Darbak
INDUSTRY: Last-mile logistics
SCOPE: Identity · Product UX · Interface
EXPERIENCE: Dispatch · Handover · Delivery

darbakTHE NEXT STOP STARTS HERE.Explore the platform

LAST-MILE OPERATIONS, CONNECTED.

The city moves.
Stay one
step ahead.

Give every route a plan.
Give every handoff a clear owner.

Inside Darbak

ROUTE HANDOFF

All the context.Right where you need it.

DUBAI–SHARJAH / DISPATCH & DELIVERY

01 — PLAN02 — DISPATCH03 — DELIVER↓ EXPLORE THE EXPERIENCE

THE CHALLENGE

Deliveries change.
The plan needs to keep up.

A missed recipient, a full route, or a rider reaching the end of a shift can change the next delivery. The dispatcher needs the reason, the available capacity, and a clear next action together.

Darbak brings those decisions into one workspace. The visual identity carries the same idea: a continuous route, with a direction that is always clear.

01 / DISPATCH WORKSPACE

The whole shift. In one view.

A detailed operational workspace with route progress, service zones, and exceptions. Explore the tabs, open a route, and reassign a stop.

PRODUCT DESIGN / DISPATCH CONSOLE SAMPLE ROUTE RECORDS

Workspace / Overview Shift snapshot

DISPATCH / DUBAI–SHARJAH

Your shift, in focus.

One view of routes, capacity, and deliveries that need attention.

17:42 GST AFTERNOON SHIFT

Completed stops30of 56 scheduled

Active routes05across service zones

Open exceptions04awaiting dispatch review

Shift ends22:00Gulf Standard Time

Completed stops

Today · through 17:00

30 completed · 17:00

Service network

6 zones

4 stops need your attentionReview failed attempts before assigning a new delivery window.

Routes on the road 5

Service zone	Progress	Arrival	Status
Al Nahda	6 / 11 stops	18:40	Late
Deira	9 / 12 stops	17:55	On time
Muwaileh	4 / 14 stops	19:10	At risk
Al Qusais	8 / 10 stops	17:20	On time
Al Khan	3 / 9 stops	18:05	At risk

02 / OPERATIONAL INTELLIGENCE

Detail that makes a decision easier.

Capacity, handoff checks, and delivery progress — three focused views that bring the next action into focus.

Dusk campaign imagery of a Gulf distribution district

01 / CAPACITY ROUTE RT-2148

Room for the next stop.

8/12PARCEL SLOTS

Adjust route load 4 available

02 / HANDOFF DISPATCH CHECKS

Check before you assign.

A clear sequence for the person making the decision.

Confirm the building, entrance, and recipient instructions.

03 / DELIVERY FLOW CURRENT SHIFT

From assigned to received.

56 scheduled stops

Scheduled56Completed30Open26

Completed Open stops

darbakDISPATCH CONTROL / ZONE CONFIGURATIONGST · 17:42

Zone demand Al Nahda

10open stops

Shift time

17:42GULF STANDARD TIME

Next handover · 18:00

New assignments ON

Accepting eligible stops

Exception alerts ON

Alerts visible to operator

Parcel limit PER ROUTE

12 parcels

2 slots available · 10 in use

Assignment mode

Suggestions shown. Operator confirms.

Active service zone

Al Nahda

Keep the delivery window, parcel capacity, and assignment mode together.

AVAILABLE FOR DISPATCH

03 / CONNECTED PRODUCT SYSTEM

Designed around the actual work.

From the first assignment to the final confirmation, each component answers a specific operational question.

Address confirmed

Parcel ready

Rider assigned

RT-2148 Al Nahda

Collected → On the road → Delivered

ROUTING & HANDOFFS

One route. Every moving part.

Connect the parcel, rider, destination, and delivery window in a single operational record.

Reassignment STOP 07

014

Current riderShift ending · Al Nahda

Review

↓

027

Available rider0.6 km away · 4 parcel slots

Location, capacity, and shift context stay visible.

EXCEPTION MANAGEMENT

A handoff with all the context.

See why a stop failed and who can take it next, without losing the delivery history.

Proof of delivery

Recipient confirmation

Delivery timestamp17:38 GST

DELIVERY CONFIRMATION

The last step, recorded.

A timestamp, recipient confirmation, and delivery evidence in one place.

Customer updates

DARBAK / DELIVERY UPDATE

Your delivery is on its way. We’ll let you know when your rider arrives.

Order DK-8042 · SMS

Ready for operator review

COMMUNICATION

Keep the recipient informed.

Clear updates when the route changes or the rider is on the way.

BARLOW / IBM PLEX MONOAa

0123456789 → 17:42 GST

IDENTITY & COMPONENTS

Built to be read at a glance.

Distinctive typography, custom icons, and a restrained signal-orange accent.

04 / RIDER EXPERIENCE

Clarity goes with the rider.

A practical mobile companion that keeps stop details and delivery confirmation close at hand.

darbakYOUR NEXT STOPAl NahdaDelivery DK-8042

Arrival window18:00–18:30

Delivery methodRecipient signature

View stop details →

darbak

A clear next step.
At every stop.

Location, receiving instructions, and delivery confirmation travel with the rider.

Review and confirm while safely stopped.

05 / A DAY IN OPERATIONS

Different hours.
The same clear picture.

Select a shift to explore its operational focus.

06 / WORKSPACE & HANDOVER

Ready for the next person on shift.

A familiar entry point, consistent navigation, and a handover that preserves the details the next operator needs.

darbak

DISPATCHER WORKSPACE

Your next shift starts here.

Routes, riders, and every handoff.
Ready when you are.

Designed for the operations team.

SHIFT OPERATIONS / DARBAK

Dusk over an urban distribution district

darbakRoute handover

Overview
Routes & riders
Handover
Reports

EVENING / 20:00 GST

A complete handover.

Delivery recordsReconciled

Open exceptionsReview required

Rider availabilityUpdated

Next shift notesReady

Shift notes stay attached to the route. The next operator picks up with the full context.

07 / THE DARBAK IDENTITY

A route. A direction. A distinct identity.

A custom D-shaped route mark, industrial typography, and warm orange signals connect the brand to its everyday use.

CONTINUOUS ROUTE / FORWARD DIRECTION

darbak

Every delivery.
A clear way forward.

#11140F#FF8A48#ECEDE5#9CA98D

BARLOW / REGULAR + SEMIBOLDKeep moving.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

IBM PLEX MONO / 0123456789 / 17:42 GST / RT-2148

CUSTOM OPERATIONAL ICONS

routeriderboxpinshieldclockalertchart

DESIGN THAT SUPPORTS THE DECISION

Less searching.
A clearer next action.

Visibility

Route progress, available capacity, and failed stops share one operational view.

Continuity

Reassignment preserves the reason, rider, stop, and delivery context.

Confidence

Clear labels, readable numbers, and consistent controls support the people running the shift.

What should work better
for your business?

Turn the challenge into a project brief. Prepare it here, then copy or download it. Nothing is sent.

Prepare a brief

Deliveries change.The plan needs to keep up.

The whole shift. In one view.

Your shift, in focus.

Completed stops

Service network

Routes on the road 5

Detail that makes a decision easier.

Room for the next stop.

Check before you assign.

From assigned to received.

Al Nahda

Designed around the actual work.

One route. Every moving part.

A handoff with all the context.

The last step, recorded.

Keep the recipient informed.

Built to be read at a glance.

Clarity goes with the rider.

A clear next step.At every stop.

Different hours.The same clear picture.

Ready for the next person on shift.

Your next shift starts here.

A complete handover.

A route. A direction. A distinct identity.

Less searching.A clearer next action.

Visibility

Continuity

Confidence

What should work betterfor your business?

Deliveries change.
The plan needs to keep up.

A clear next step.
At every stop.

Different hours.
The same clear picture.

Less searching.
A clearer next action.

What should work better
for your business?